🤯 AI Flips Pricing Script

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📝 Patey’s Update

In the early 2010s, Gary Vaynerchuk famously told entrepreneurs to keep raising your prices until your potential clients tell you to fuck off.

And for a long time, that advice held up. Especially in agency land. Price was often a proxy for value. You charged more, you were taken more seriously.

But here we are in 2025, and the landscape has shifted.

Today, with productized AI, it’s the other way around…

You need to keep dropping prices until you can tell the customer to fuck off. (Respectively, of course, I am British after all).

We’re at a moment where expectations are soaring and pricing pressure is getting tighter. Especially for AI-powered services. Customers want speed, clarity, results, and increasingly at a price that feels effortless.

That’s why at LetterOperators, we’re moving from three newsletter formats to just one.

Originally, we offered:

• Analysis (long-form editorial)

• Digest (short curated blurbs)

• Hybrid (a mix of both)

But after dozens of customer onboardings, the outcome is clear.

95% of people end up on the same template.

So we’re simplifying.

One format. One proven layout. The one that gets the best results.

We’re doubling down on what works, making the delivery even more efficient, and giving people a smoother experience.

And in line with that, we’re now considering reducing our core price from $499/month to $399/m for all new customers.

Not because we’re worth less.

But because in a world of productized AI, value = outcome + efficiency.

The more streamlined our engine, the more we can deliver for less. Without sacrificing quality.

It also makes our service easier to say “yes” to. Especially for startups, agencies, and solo operators who want high-quality newsletters without editorial headaches. And at that price point, it would work out to under $99 per weekly send.

Until we choose to drop prices, happy to offer $399/m pricing to DAI subscribers, just hit reply.

That said, streamlining also means setting clearer boundaries.

We unfortunately had to part ways with a long-time customer last week. Someone we genuinely liked. But we were no longer willing to do custom editorial edits after delivery.

It’s not a quality issue. It’s a structure issue.

As we scale, we need to protect the simplicity that makes the service work. For everyone.

If you’re running an agency, this shift also makes licensing our workflow even easier to scale.

2025 pricing isn’t about what you can charge. It’s about what you can deliver at scale without losing your mind.

We’re keeping it simple — building a tool that speaks for itself, and partnering with experts for design (Thunderclap) and growth (Letter Volt) where it counts.

Cheers

Richard

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That’s it for this week, until next time, buy my product and catch me in the community!

Cheers!

Richard (@richardpatey)

Disclaimer: This email is for informational and entertainment purposes only. It is not financial advice, and I am not a licensed investment adviser. I share what I’m doing personally in the digital asset space—always do your own research. Some links may be affiliate links, so assume I may earn a commission if you use them.