🐶 BoDoggos

This week I discuss The Nifty releasing its NFT collection, content site vs newsletter risk, and a 830% domain flip

Richard Patey
June 28, 2023 • Estimated Reading Time: 7 minutes

Together with

Hey there 👋,

In this week’s newsletter, I discuss:

The Nifty PFP collection selling out
Content sites becoming more risky due to AI
Owned media becoming more valuable due to AI
A nice 830% domain flip in < 45 days
My take on the overall digital asset market - for Insider’s only (hidden using beehiiv’s new feature)

Cheers!

Richard Patey - @richardpatey

NFTS

As mentioned last week, The Nifty just launched their first PFP collection Bodoggos. It minted yesterday at 5 SOL and is now trading at a 12 SOL floor on Magic Eden.

This is not just a generic mint, and it’s not just about the art as JackGK states on twitter:

BoDoggos isn't just about the art.
It's also about the innovative approach of its creators, leveraging powerful platforms like Twitter Spaces, YouTube, & now their own website to capture the audience's attention.
These channels reach thousands of active listeners daily.
9/22 http
— JackGK.eth III 🦉🥃 (@BlockchainBstr)
Jun 27, 2023

The Nifty have been building their own free NFT platform, powered by its team of creators and shows such as The Morning Show which I haven’t missed an episode of for close to a year now.

As co-founder Nifty Nick posts on Twitter, things are going well by this chart of user growth on the site (who are also email subscribers):

I'd say things are going decently...
— NFTNick.eth (@allnick)
Jun 26, 2023

I minted a BoDoggo, then sold it for an immediate 2x, and purchased more of a premium one which will become my new PFP (as soon as Twitter Blue allows it):

CONTENT SITES

AI is making content site acquisitions risker, but not because Google will penalise good content that’s created using it. Rather, it’s the fact that Google with its Bard ‘experiment’ will likely be taking more and more traffic away from content sites:

I stopped buying content sites in 2020 so AI hasn’t changed anything in my opinion, other than making an already risky acquisition more risky.
— Dom Wells (@DomWellsOnfolio)
Jun 20, 2023

So if we can’t rely on content sites for traffic, and the cost of paid acquisition on social continues to increase, what are we left with…?

NEWSLETTERS

In 2023 it’s now a necessity to own your own traffic, so newsletter acquisitions make a lot of sense.

Alx zoo has sold SEO-driven content sites and is now building a newsletter. He asks on Twitter asks, why would anyone sell newsletter businesses:

Are you building your newsletter with the intention of selling?
Not me.
I was always happy to sell SEO-driven content sites because those things are fragile AF (platform dependent)
But a biz built on an email list is the holy grail in terms of control...
— Alx zoo (@Alx_zoo_)
Jun 23, 2023

I’ve been asking myself this question ever since I sold funnelengine.com which had a 15K list back in the day!

But I’ve also held onto assets for too long, especially NFTs, and would rather sell something on the up, then on the way down.

DOMAINS

Here’s a nice domain flip with mypickleballclub.com, 830% ROI in < 45 days:

Purchased for $230 on 5/15/23
Sold for $1914 last week.
Nice 830% ROI
— Ishmilly.eth (@ishmilly)
Jun 28, 2023

Just don’t make the mistake that .coms are last century tech!

Dumb ass 🤦🏽‍♂️
— Ishmilly.eth (@ishmilly)
Jun 28, 2023

There really isn’t any better TLD then .com for most names (i.e. sponsorships.com).

CLASSIFIEDS

LoopGenius brings your business ideas to life. Craft a dynamic landing page in just 30 seconds and start capturing leads seamlessly, setting your side hustle on a fast track to success. Check it out

Digital Asset Investor Manual is becoming the most comprehensive guide to investing in digital assets. It’s now at over 7,500 words (no fluff), plus screenshots and videos, all for just $17 Check it out

beehiiv was founded by some of the earliest employees of the Morning Brew. You get built-in referral functionality, customization, and analytics where you can see the results of paid acquisition. Check them out*

*affiliate link (I get paid a commission for recommending)

📧 Other Investing Newsletters

	Online Investing with Scott OldfordEvery week you’ll get actionable “deep dives” showing a private, behind the scenes look at how we’re acquiring, building, systemizing and scaling online businesses.

	The Ape EnclosureThe coolest newsletter in crypto giving YOU an insider look into the world of DeFi every Tuesday & Thursday

	Investing JournalJoin 40,000+ readers becoming a better investor in just 5 minutes. Bitesize market-moving news, summaries and links from the world of investing, three times a week.

Interested in reaching 4,000+ subscribers with your message?

(Or know of a brand who could be a good fit?)

Disclaimer: Nothing in this email is financial advice and I am not a professional investment adviser. I send weekly updates on digital asset news and what I'm doing personally - consider it informational and for entertainment purposes only.

Join the conversation

or to participate.