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- 🪦 "SEO isn't dead. But the content site model is"
🪦 "SEO isn't dead. But the content site model is"
Says Gael from Authority Hackers, plus the launch of PENGU and the week's digital asset news
Richard Patey
December 18, 2024 • Estimated Reading Time: 9 minutes
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📝 Patey’s Update
Back in July of last year I published a post discussing why Marc Roca thought content websites are dead (and that you should focus on ecommerce):
Yesterday, Gael Breton from Authority Hackers posted on linkedin that back in 2014 (when they started the business), building content sites was the perfect business model for new entrepreneurs. But now they think the content site model is dead and they are closing their flagship courses.
I stopped trying to rank content sites back in 2018 shortly after selling the software review site Funnel Engine, and I moved into newsletters which became my full-time business for several years.
I created content (such as this), and a paid product on newsletter businesses and why you should start one. But my opinion on this quickly changed in Q2 of last year when newsletter sponsorship revenue fell off a cliff.
So what do I recommend people focus on today?
Building real brands that sell their own products or services. Whether that’s an ecommerce business, a software business or an agency or local business. Anything where the NAP is actually real. And then using newsletters on beehiiv as a top of funnel.
In terms of SEO today, unless you have an incredibly powerful domain (DR60+) you’re likely not going to be able to rank for the big keywords you could previously. So work on getting authority links that move the needle (or a domain that already has them on Odys). Otherwise focus on long-tail question type keywords that tools like Topical Map identify really well, and then leverage other people’s high DR sites (parasite SEO).
Over in crypto land, yesterday it was all about the launch of the Pudgy Penguin $PENGU token which gave out 51% of its now $3B total value to the community. I first wrote about the penguins back in July last year:
But I sold my Lil Pudgy 7 months ago as had given up on NFTs after getting crushed holding them for token launches (such as my Tensorian). Fortunately, me moving my Pudgy between chains through the Layer Zero bridge netted me a decent claim:
You can see most of the allocations for all the NFT assets and participation rewarded here, and I posted in the Skool community how you can check to see if you are able to claim any:
I’m actually now open to selling the skool.com/crypto community if you or a crypto company you know could be interested - it’s ranking for some decent terms as can be seen in this post on X:
Any crypto companies want to buy a genuine crypto community that is ranking for some tasty keywords?
Now looking to sell my www.skool .com/crypto
Quick sale, 50 SOL, can set up payment in @helio_pay— Richard Patey (@RichardPatey)
5:12 PM • Dec 16, 2024
I’ve not analysed any deals/listings this week, they will return in the new year. Thanks for continuing to subscribe and read my emails, hope you have a great holiday season.
Cheers!
Richard
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📰 Top 5 Stories
💼 Will 2025 will be the year SEO agencies start going out of business? - Link
🌊 Odds OpenSea NFT marketplace does an airdrop Q1 are up to 63% - Link
🪐 Jupiter DEX annual airdrop for Solana traders coming next month - Link
🤖 The Agentic Future: AI Agent Weekly Analysis by S4mmy - Link
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That’s it for this week, until next time, catch me in the community.
Cheers!
Richard (@richardpatey)
Disclaimer: Nothing in this email is financial advice and I am not a professional investment adviser. I send weekly updates on digital asset news and what I'm doing personally - consider it informational and for entertainment purposes only. There are native ad sponsorships from the beehiiv ad network and ones I source via Passionfroot. Plus I add affiliate links to software I use, website marketplace listings such as Flippa, and crypto exchanges.
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