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Leveraging Skool plus 3 Flippa Deals
I go deeper into parasite SEO, give my detailed thoughts on 3x Flippa listings, plus the week's news
Richard Patey
October 30, 2024 • Estimated Reading Time: 10 minutes
Together with
Coming up...
📝 Patey’s Update
Over the last week I’ve continued playing around with Reddit in terms of parasite SEO, and have been getting posts to rank (and outrank other people’s).
Reddit is great for brand exposure, and no-one is doing it better than Ewen at Redd Visible. But one wrong move can get your subreddit clapped.
With Skool, brands own their community and have the following additional benefits:
✉️ Collect email addresses (and API into beehiiv)
🔽 Attract your ICP and funnel them into discovery calls
🛒 Convert existing content into paid classes
🚀 Your posts index quickly on Google, helping you rank for what's important
I’m now selling done for you Skool communities at Community Operators.
📰 Digital Asset Industry News
🪓 CEO of NerdWallet says Q3 organic search was pretty brutal - Link
😐 Googlers don’t care about pretty websites - Link
🦠 As one parasite dies another rises (I’ve been participating in this one) - Link
⛓️ Unstoppable bringing DNS domains such as .io on chain for lower fees - Link
🌞 Total market cap of Liquid Staking Tokens on Solana surpasses $5 billion - Link
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Fund 10 is now ready to deploy even more into high-growth online businesses, including SaaS, Amazon FBA, and digital agencies.
📊 Online Biz Marketplace GMV
This week’s there’s $4.4B worth of listings over the top 12 marketplaces/brokers I’m now tracking using data from Acquiring Digital:
Quietlight moves from 11th to 9th in the table:
Broker | Total GMV Listed | Change On Last Week |
Flippa | $833,400,000 | $5,600,000 |
Investors Club | $678,600,000 | $21,900,000 |
Latona's | $629,600,000 | $9,000,000 |
Website Properties | $570,400,000 | -$11,200,000 |
Acquire | $507,900,000 | $0 |
Website Closers | $460,100,000 | $11,800,000 |
Foundy | $222,600,000 | $0 |
Merge | $172,500,000 | -$1,100,000 |
Quietlight | $105,900,000 | $21,000,000 |
App Business Brokers | $98,000,000 | -$41,300,000 |
FIH | $97,100,000 | $0 |
Empire Flippers | $69,800,000 | -$2,400,000 |
Disclaimer: This is not super accurate, I’m not using APIs or scraping, I’m using publicly available information, I’ll happily update anything that’s incorrect.
🤝 Flippa New Deals Unlocked
There are currently 133 (the same as last week’s count) 7-figure deals on Flippa and I’ve come across 1 new listing since last week, which I was able to unlock with my Flippa Premium membership - get 3 months for free using this link and bypass NDA approval.
🛒 Ecommerce: Aftermarket Android head unit, on a brand domain of the manufacturer it sells. Apparently all marketing is just through organic SEO and it does rank for 600 keywords in the UK, but the domain has no authority and is only bringing in 300 hits a month according to Ahrefs. I guess you could look at that as massive upside potential to get it ranking well, by throwing a bunch of good links at it. Reddit comes up for the main product so could be a parasite play here if you’re able to get your link in! Comes with decent email subscriber list too (20K+) as well as a monetized Youtube channel. Asking price $1.2M from $35K/m profit giving a 2.8x multiple. Listing URL
In terms for 6 figure deals, there are currently 612 (+15 on last week) listings on Flippa and looking like ~28 new ones from what I saw last week. I’ve picked two good ones to feature this week:
🌐 Content: Really interesting AI deal, I know the website having landed on it when googling what is in its domain name. It has a very cool story involving a recent acquisition I may have featured in this newsletter. DR60s ranking for 20K+ keywords bringing in over 50K/m traffic according to Ahrefs. Owner has created digital products which have apparently sold well, and it sells guest posts. Site is converting traffic into 3K newsletter subscribers a month. It’s generating $4K/m profit, the ask is a 5.1x multiple at $270K. This is obviously high based on revenue/profit but it’s under monetized. There is no advertising (that I can see) currently on the site, adding it could be a big win and bring the effective multiple way down. But it could also negatively affect site speed and SEO. There is also no mention of affiliate in the listing, so again could be a lot of upside adding the 10 top AI affiliate programs - you’re welcome Customgpt.ai for that anchor (not this business but similar). Listing URL
🛒 Ecommerce: 5 year old baby/kids apparel store on Shopify with high conversion rate. The owner states revenue is from leveraging social media channels, but the site has decent SEO, ranking for 600+ keywords. It’s only bringing in 500 visits a month according to Ahrefs but it’s only in the DR10s, so there’s scope to give this a big boost. The top page is bringing in over 50% of search traffic for a 15K/m keyword where it’s not yet on page 1. You know what is on p1 though? Hint: it starts with Red… $699K asking price from $25K/m profit (2.4x multiple). Listing URL
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🔗 Crypto Corner
Bitcoin makes a new all time high at $73.5K yesterday, but is down from the top:
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The Rule of Seven states that a prospect needs to interact with a brand at least seven times before they’re likely to take action or make a purchase.
Brand visibility in an influencer run newsletter should be valued as much as performance.
This is why I price on CPM which starts at $70 for a single placement but drops to $30 in a bundle.
That’s it for this week, until next time, catch me in the community.
Cheers!
Richard (@richardpatey)
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