🇪🇺 Micro AI Operator Rollup

Hey there 👋,

As I mentioned a couple of weeks ago, me and Maciej are both capping our income at €50K a year. We don’t want the VAT admin and hassle that comes with crossing that line.

We’re choosing lifestyle.

Clean, simple, lean. 95% margins. No stress.

That means LetterOperators maxes out at ~€100K/year between us – more than enough to fund a good life in Central Europe. In fact, it puts us in the top 1% of earners here.

But then we started thinking: what if capping wasn’t just a limit? What if it was the strategy?

Instead of one big agency, we’re now looking to build a network of micro AI operators in Central Europe. Each operator caps at €50K/year, keeps their margins high, and avoids the VAT trap. We teach them how to package their service, land customers, and build their own AI workflow (not our newsletter workflow — Robert at Innovacious already bought that, so we protect his edge).

Each operator runs independently, but here’s the twist: we don’t exit solo. We roll up together after 24 months and sell as a cluster to a European marketing agency for a much higher multiple.

The model is simple: operators keep 90% ownership and invest €2,500 upfront. We take a clean 10% equity stake, aligned with them for the long-term.

The Numbers

Solo AI Operator

• Revenue: €50K ARR

• Exit Multiple: 2x

• Exit Value: €100K

Rolled Up (10 AI Operators in Central Europe)

• Revenue: €500K ARR

• Exit Multiple: 4.5x

• Exit Value: €2.25M

Value per AI Operator

• Solo: €100K

• Roll-up: €225K

• +125% uplift by being in the network (100% net)

On your own, a €50K AI-enabled lifestyle business might sell for ~€100K. Together, ten operators could exit for €2.25M. With our 10% equity and upfront fee, we would make about €25K per operator — while they would net around €200K from two years of work, plus 100% of the cashflow along the way.

Same lifestyle today. Bigger payday tomorrow. Stronger community along the way.

And you’ll remember AgentStacker.com — that was where we first offered agentic AI workflows for agencies. Now it’s the natural home for this next step: launching micro-agencies with lifestyle income today and a bigger roll-up exit tomorrow.

Why Central Europe?

We’re focussing on Central Europe because the €50K cap works here. You can avoid VAT, still live well, costs are low, and keeping operators within the same set of jurisdictions avoids the Stripe and legal headaches that come with mixing countries. It also creates a clean regional cluster that a Euro marketing agency can easily buy as one package.

Other regions don’t fit. In Western Europe costs are higher, VAT thresholds are lower, and bureaucracy kills the lifestyle model. In the UK the €50K cap isn’t enough for a main income (you need 2-3x), and Brexit makes Stripe and legal structures messy.

Central Europe is the sweet spot — and we want to build this lifestyle business network right here.

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That’s it for this week, until next time, buy my product and catch me in the community!

Cheers!

Richard (@richardpatey)

Disclaimer: This email is for informational and entertainment purposes only. It is not financial advice, and I am not a licensed investment adviser. I share what I’m doing personally in the digital asset space—always do your own research. Some links may be affiliate links, so assume I may earn a commission if you use them.