- Digital Asset Investor
- Posts
- 🦟 Semrush Parasite Acquisition?
🦟 Semrush Parasite Acquisition?
Plus the latest 6 and 7 figure deals unlocked on Flippa and market GMV update
Coming up in this issue...
Hey there 👋,
I’ve been going deep into parasite SEO over the last week, and hadn’t realized that our Skool community was ranking for digital asset terms (go figure):
Skool at DR82 is not just an affiliate play.
@Charles_SEO it's ranking for a bunch including yourself ha - one for @parasiteseocom
— Richard Patey (@RichardPatey)
9:28 AM • Oct 14, 2024
And I’m starting to get sponsors around alternative assets and crypto, which makes me think I should go wider than just online business again in this newsletter. But don’t worry, I’m never going full crypto again.
📊 Marketplace GMV
This week’s there’s $3.5B worth of listings on the marketplaces/brokers I’m tracking (data from AcquiringDigital):
Even though all the numbers have changed, Flippa is still at exactly 21.1% market share.
Disclaimer: This is not super accurate, I’m not using APIs or scraping, I’m using publicly available information, I’ll happily update anything that’s incorrect.
🤝 Flippa New Deals Unlocked
There are currently 115 7-figure deals on Flippa and I only saw one new one over the last week, which I was able to unlock with my Flippa Premium membership - get 3 months for free using this link and bypass NDA approval.
👨💻 Digital Agency: This automated advertising company, founded in 2009, specializes in managing affiliate campaigns through its own tech. With a focus on U.S. and Spanish-speaking markets, it’s stated to be making $30K/m profit which puts it’s $2.9M indicative price at a 8x annual profit multiple which is ‘open for negotiation’ (Listing URL).
There are currently 585 listings on Flippa with a 6 figure valuation, here are my pick of the most recent confidential ones that caught my interest:
🛒 Ecommerce: Italian Shopify store, founded in 2021, specializing in customizable digital prints and posters. Has a little search traffic showing in Ahrefs (60/m) but ranks for 440+ keywords. Broker listing doesn’t give any info about traffic so I assume it’s paid ads making the EUR €4K/m profit. Reminds me of my own print shopify store from back in the day. $130K asking price, 2.5x profit multiple (Listing URL)
🛒 Ecommerce: 10 year-old, US-based fitness subscription brand on Shopify offering premium fitness gear, apparel & supplements. I really like the boxes and so do the large number of instagram followers. Ranking #1 for a slang industry term, and ranking for over 200 other KWs bringing in almost 500/m search traffic. The listing mentions has run successful paid ads in the past, so sounds like none currently running? $18K/m profit stated, $600K asking price, 2.8x multiple (Listing URL)
☁️ SaaS: I’ve been learning how to find my ICP for Letter Operators from linkedin using Clay.com. This AI tool is in a similar space, but goes further with automations. It’s stated to be making $9K/m profit, the ask is $900K for a 1.9x (recurring) revenue multiple, Boopos is the broker. (Listing URL)
🛒 Ecommerce: I like how this Australian seller used chatgpt 4o as the start of the business description reads ‘Memory updated, here's a more polished and professional version of your business listing’. It’s a Shopify store in the travel niche, stated to be making $7500/m profit from meta ads. $101K asking price puts it at a 4x annual profit multiple (Listing URL)
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📰 Digital Asset Industry News
I’m going to skip the one line bullet points this week, there’s a big news story that just broke: Semrush acquiring Search Engine Land. Here’s what Charles and Jacky had to say…
SEMRush are the best at doing parasite SEO acquisitions in our industry 🤣😂
They already made the affiliate program worth significantly less a few years ago, and have been slowly taking over publications (and communities) that people rely on for unbiased info on tools + news.
— Charles Floate 📈 (@Charles_SEO)
1:23 PM • Oct 16, 2024
We're about to witness the greatest use of search and replace for Ahrefs -> SEMrush on Search Engine Land 😂😂
— Jacky Chou (buying online businesses up to $1m) (@indexsy)
4:29 PM • Oct 16, 2024
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🧑🤝🧑 Digital Asset Marketplace Posts
Our community marketplace has over 250 members (it could have double but we’re strict on entry!) discussing and selling digital assets, plus free (and paid) classes:
Here’s my fav post from the last week:
📣 Sponsor This Newsletter
That’s it for this week, until next time, catch me in the community.
Cheers!
Richard (@richardpatey)
Disclaimer: Nothing in this email is financial advice and I am not a professional investment adviser. I send weekly updates on digital asset news and what I'm doing personally - consider it informational and for entertainment purposes only. There are affiliate links in this issue to listings and products.
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