🦟 Semrush Parasite Acquisition?

Coming up in this issue...

• 📊 Marketplace GMV

• 🤝 Flippa New Deals Unlocked

• 📰 Digital Asset Industry News

• 🛠️ Top 3 Solutions Worth Checking Out

• 🧑‍🤝‍🧑 Digital Asset Marketplace Posts

Hey there 👋,

I’ve been going deep into parasite SEO over the last week, and hadn’t realized that our Skool community was ranking for digital asset terms (go figure):

And I’m starting to get sponsors around alternative assets and crypto, which makes me think I should go wider than just online business again in this newsletter. But don’t worry, I’m never going full crypto again.

📊 Marketplace GMV

This week’s there’s $3.5B worth of listings on the marketplaces/brokers I’m tracking (data from AcquiringDigital):

Even though all the numbers have changed, Flippa is still at exactly 21.1% market share.

Disclaimer: This is not super accurate, I’m not using APIs or scraping, I’m using publicly available information, I’ll happily update anything that’s incorrect.

🤝 Flippa New Deals Unlocked

There are currently 115 7-figure deals on Flippa and I only saw one new one over the last week, which I was able to unlock with my Flippa Premium membership - get 3 months for free using this link and bypass NDA approval.

1. 👨‍💻 Digital Agency: This automated advertising company, founded in 2009, specializes in managing affiliate campaigns through its own tech. With a focus on U.S. and Spanish-speaking markets, it’s stated to be making $30K/m profit which puts it’s $2.9M indicative price at a 8x annual profit multiple which is ‘open for negotiation’ (Listing URL).

There are currently 585 listings on Flippa with a 6 figure valuation, here are my pick of the most recent confidential ones that caught my interest:

1. 🛒 Ecommerce: Italian Shopify store, founded in 2021, specializing in customizable digital prints and posters. Has a little search traffic showing in Ahrefs (60/m) but ranks for 440+ keywords. Broker listing doesn’t give any info about traffic so I assume it’s paid ads making the EUR €4K/m profit. Reminds me of my own print shopify store from back in the day. $130K asking price, 2.5x profit multiple (Listing URL)

2. 🛒 Ecommerce: 10 year-old, US-based fitness subscription brand on Shopify offering premium fitness gear, apparel & supplements. I really like the boxes and so do the large number of instagram followers. Ranking #1 for a slang industry term, and ranking for over 200 other KWs bringing in almost 500/m search traffic. The listing mentions has run successful paid ads in the past, so sounds like none currently running? $18K/m profit stated, $600K asking price, 2.8x multiple (Listing URL)

3. ☁️ SaaS: I’ve been learning how to find my ICP for Letter Operators from linkedin using Clay.com. This AI tool is in a similar space, but goes further with automations. It’s stated to be making $9K/m profit, the ask is $900K for a 1.9x (recurring) revenue multiple, Boopos is the broker. (Listing URL)

4. 🛒 Ecommerce: I like how this Australian seller used chatgpt 4o as the start of the business description reads ‘Memory updated, here's a more polished and professional version of your business listing’. It’s a Shopify store in the travel niche, stated to be making $7500/m profit from meta ads. $101K asking price puts it at a 4x annual profit multiple (Listing URL)

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📰 Digital Asset Industry News

I’m going to skip the one line bullet points this week, there’s a big news story that just broke: Semrush acquiring Search Engine Land. Here’s what Charles and Jacky had to say…

🛠️ Top 3 Solutions Worth Checking Out

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VaultCraft launches V2, Skyrockets to $100M+ TVL

VaultCraft debuts new Safe-secured platform, wins $100M+ Bitcoin commitment

• Leading crypto platform Matrixport chooses VaultCraft for $100M Bitcoin

• Launching 7 new yield vaults on OKX Web3 with $250K+ in rewards

Start Earning

🧑‍🤝‍🧑 Digital Asset Marketplace Posts

Our community marketplace has over 250 members (it could have double but we’re strict on entry!) discussing and selling digital assets, plus free (and paid) classes:

Here’s my fav post from the last week:

📣 Sponsor This Newsletter

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That’s it for this week, until next time, catch me in the community.

Cheers!

Richard (@richardpatey)

Disclaimer: Nothing in this email is financial advice and I am not a professional investment adviser. I send weekly updates on digital asset news and what I'm doing personally - consider it informational and for entertainment purposes only. There are affiliate links in this issue to listings and products.