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- 🥴 SERP Madness
🥴 SERP Madness
Google's existential woes, deals on Flippa and black friday deals
Richard Patey
November 27, 2024 • Estimated Reading Time: 8 minutes
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📝 Patey’s Update
As you will see in the first three stories in the news section, Google SERPs are so messed up right now. With the existential threat of AI content (I often get way better results simply by going to Perplexity now), it’s been killing niche sites who can now achieve full topical authority for about $5 in OpenAI credits.
Instead it’s been rewarding super high authority websites, but also having to update site reputation abuse policies for big media publications who have increasingly been able to rank for all affiliate content, and as such have been partnering with third party agencies who write content on their behalf.
It’s also been rewarding ecommerce stores as these will, in aggregate, be real brands vs niche sites. So niche sites have been adding woocommerce and crushing it.
TLDR: It’s a big mess/problem for Google and there has never been a bigger opportunity for sneaky SEOs to take advantage.
🛍️ Black Friday Deals
In the spirit of Black Friday I’ve created three no-brainer offers:
DFY Skool community for just $1K (50% off) at CommunityOperators.com - comes with KW research and first 20 posts indexed (parasite SEO)
DFY newsletter operations for just $500/m (33% off) at LetterOperators.com - includes free beehiiv setup
My Fractional CMO service at Patey.Marketing is currently 33% off - I have up to 2 days a week remaining, lock them in at the following rates:
1 day per month - normally $3,500/m, BF rate $2,333/m
2 days per month - normally $6,500/m, BF rate $4,333/m
Also check out the Black Friday lifetime deals on Rockethub right now, here are my top picks:
SEO Pilot - AI Powered SEO Content Writer - alternative to Koala Writer
Inro - Instagram DM Marketing tool - alternative to ManyChat IG
Dewey - all-in-one bookmarks manager - alternative to Pocket
MySEOAuditor - generate leads with seo audits - alternative to WebsiteAuditor
Highlighted - track mentions in AI results - alternative to SEOMonitor
📰 Digital Asset Industry News
🤯 Google thinks media literacy site is an ecom store and gives it 2.5M traffic - Link
😵💫 Google’s SERP for best online casino is a parasite mess, Perplexity is better - Link
🙃 Some publishers 'allowed' to have affiliate content when others are not - Link
₿ Bitcoin hit $99.8K then fell to $91K but back up to $96K, up 5% today - Link
🚀 Saylor frames MSTR as a credit default swap on $100T in 20th-century assets - Link
🔓 Latest Flippa Deals Unlocked
I’m now featuring all types of digital assets on Flippa (no longer just ‘websites’), and below are my thoughts on five listing, some of which were First Access which I unlocked using my Flippa Premium membership. You can get 3 months access for free using this link and bypass NDA approval.
💬 Social: 350K+ subscriber faceless Youtube channel in the crime investigation niche. Been running for 3 years and said to be averaging ~$50K/m, only asking for 0.9x annual profit at $600K - Listing URL
💻 Digital Agency: I really love the simplicity of this business which offers custom scraping of website data, as well as selling off the shelf datasets for popular search terms that sales staff and other marketing agencies will be typing into Google. The funnel is simply Google Ads into landing pages where you can either directly buy the list or request a custom service based off your needs. Operations/delivery is outsourced to freelancers, so the owner does not need to be technical. Averaging $7.6K/m, asking price $250K - Listing URL
💬 Social: 70K+ subscriber faceless Youtube channel that recaps news events. Been running for 3 years and said to be averaging ~$13K/m, at a 1.8x annual multiple for $300K - Listing URL
☁️ Software: Cloud-based SaaS platform for call centers founded in 2011 with global reach, cost-saving tech, and AI growth potential. It integrates voice, SMS, and chat services, serving clients primarily in the Asia-Pacific region, including Australia and the Philippines. $231K revenue in 2024 with a $72K profit, $1.5M asking price - Listing URL
🛒 Amazon: 11 year old UK based Amazon FBA businesses which sells really well designed greeting cards with the majority made in the UK. I’m now following the store on Amazon, will remember to use for birthdays/occasions. Said to be averaging £69K monthly profit, profit multiple of 2.7x puts it at a $2.9M asking price. Also comes with large social media accounts - Listing URL
🛠️ Top 3 Solutions Worth Checking Out
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As we learned in business school, the Rule of Seven states that a prospect needs to interact with a brand at least seven times before they’re likely to take action or make a purchase. With influencer marketing, brand visibility should be valued as much as performance. This is why I price on CPM starting at $70 for a single placement, which drops to $30 in a bundle.
That’s it for this week, until next time, catch me in the community.
Cheers!
Richard (@richardpatey)
Disclaimer: Nothing in this email is financial advice and I am not a professional investment adviser. I send weekly updates on digital asset news and what I'm doing personally - consider it informational and for entertainment purposes only. There are native ad sponsorships from the beehiiv ad network and ones I source via Passionfroot. Plus I add affiliate links to software I use, website marketplace listings such as Flippa, and crypto exchanges.
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