🙌 Don't Explain, Just Do It

AI will kill the homepage: we're bringing onboarding, lead gen, funnels and agentic output into one flow. Plus a paid newsletter listing on Flippa and the week's news.

Author

Richard Patey
May 07, 2025 • Estimated Reading Time: 11 minutes

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In this issue...

Hey there 👋,

Greg Isenberg is one of the top follows on X when it comes to how AI is changing the way businesses are launched and scaled. I missed an absolute gem of a post he shared back in March, but came across it this week thanks to Aadit Sheth sharing a video Greg made breaking it down:

The post covers 36 predictions about how AI is reshaping business models. I’ve pulled out the most relevant points for builders and investors and will walk through them below, starting with #3:

❝

3. every calendar, inbox, and CRM will be rebuilt from scratch in the next 3 years. not “AI-enhanced,” fully rethought.

Greg Isenberg

This is the exact thesis behind AgentStacker, where we’re helping companies replace bloated software subscriptions with custom AI tools. Recent builds include a custom agentic app for a marketing agency, replacing SPP with a fully branded dashboard that integrates Airtable-like functionality, content approvals, and project handoffs, all streamlined by AI agents.

Next up, number 6 hits close to home for LetterOperators:

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6. ai is turning "service businesses that don't scale" into "product businesses with service margins." the new unicorns will be productized services with ai doing 80% of the work.

Greg Isenberg

When Maciej and I launched the newsletter agency and got our first client at a $5K/m price point, the first thing we did was advertise for human writers. We had to vet hundreds of applications, it was not fun.

It’s insane to think that this was only 18 months ago as today there’s no need for any additional human help. Instead we build custom AI workflows for each new customer we onboard, and now offer an improved service at just $500/m, a 90% price drop. And we plan to keep reducing it as we scale.

Here’s another one we’re already living:

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32. interfaces will become personalities. when every tool can talk back, vibe and tone will drive trust, loyalty, and retention.

Greg Isenberg

The app that Ryan has built for us internally at LetterOperators is not just a joy to use, it’s fun. When you hit “generate newsletter,” a mini-game pops up while the AI works in the background. It turns a chore into something you actually want to do.

If we ever make it customer-facing, ops won’t feel like ops anymore. And finally:

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33. ai will kill the homepage. interfaces will get replaced by entry points that change based on who you are, what you need, and when you show up

Greg Isenberg

Right now Ryan is rebuilding our entire site, to move from a static homepage to a new onboarding flow and interactive offer.

A traditional marketing site with pricing tables and customer examples never really worked for us. People still ask what we actually do.

So we’re replacing all of that with an interactive onboarding flow that adapts based on what visitors need. No more guessing or explaining, just show/do the thing that people want.

Here is V0 sneak peak:

Also I find it amazing how Ryan is able to leverage AI tools to build out a funnel for us, hooking up stripe and offering upsells.

You no longer need to pay for Clickfunnels or Samcart (both of which I was a top affiliate for back in the day). Ultimately you won’t need to pay for anything other than the credits that power your agents.

In other news, the Fiverr CEO emailed his team about how AI is coming for their jobs. My initial reaction was to go short $FVRR ( ▲ 1.32% ) , but then I thought it through:

As you can see above, the market agrees, it’s up 8% today.

🤖 Upgrade Your Service Business

Services are being eaten by software. SaaS is being eaten by AI.
AgentStacker helps service businesses and agencies turn that shift into leverage.

✅ Replace bloated SaaS tools with a single custom agentic app
✅ Turn your team’s expertise into AI workflows that run on autopilot
✅ Shrink payroll by building systems instead of hiring people

Transform your stack with an agentic app today!

Thanks to Kraken and Republic for sponsoring this issue.

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📰 Top News Stories

💰 SellerPlex acquires AMZ Pathfinder - Link

🤖 Zapier's AI orchestration platform: Add AI agents to nearly 8,000 apps - Link

🤝 Acquire.com and beehiiv partnering to help newsletters get acquired - Link

🏆 beehiiv launches new expert directory (LetterOperators listed first) - Link

🛠️ beehiiv launch automation templates - Link

💡 How to turn random internet comments into $49 products - Link

📧 Ad-only newsletters are fading, paid subs working

Matt McGarry yesterday posted that newsletter ad-only businesses are dead, something I’ve been saying for a while (along with content sites).

But paid newsletters, like the Website Investing one I sold still have legs, and I recently came across this paid Substack on Flippa (which I unlocked using my First Access - get 3 months of access for free using this link and bypass NDA approval).

It’s top ranked in the business category (like mine was), has 50K subs and converts over 1% to a paid annual plan at over $100. The business is listed for $315K, brokered by digital entrepreneur Goran Duskic.

📈 Crypto’s back, so is this section

I couldn’t skip a crypto update with Kraken sponsoring, and it’s probably time to make this a regular feature again. We’re at that point in the 4-year cycle where things should be heating up, and lately they are. The market’s starting to look and feel bullish again:

And in terms of NFTs, one of the few I’ve held since the peak of Solana is Giraffe Tower by Gary. It’s done a 10x from 0.5 SOL back in February to now a 5 SOL floor and is currently the #12 collection on Tensor:

The surge is partly thanks to Gary building an AI trading agent for Solana which Giraffe holders will get access to. It actually looks promising, unlike Griffain, which I dropped SOL on but couldn’t get to make a single trade while I slept. I’ve featured that and the current state of AI agents in crypto in my Whop, featured below.

🛠️ Top Tools & Solutions

🤖 LEARN HOW TO LEVERAGE AI AGENTS – Get lifetime access to my info product and private Discord community for just $97. Automate tasks, optimize marketing, and enhance crypto trading with AI. Join now!

👀 YOUR NEWSLETTER, RUN FOR YOU - ​​​​ LetterOperators runs your newsletter on beehiiv so you don’t have to. Content sourcing, creation and publishing, with calls-to-action for your products and services. Weekly sending at just $500/m.

🐝 THE NEWSLETTER PLATFORM BUILT FOR GROWTH - Created by the early Morning Brew team and now powering the world's top newsletters, I’ve been an early user (and investor). Get 20% OFF for 3 months as a Digital Asset Investor Reader!

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That’s it for this week, until next time, buy my product and catch me in the community!

Cheers!

Richard (@richardpatey)

Disclaimer: This email is for informational and entertainment purposes only. It is not financial advice, and I am not a licensed investment adviser. I share what I’m doing personally in the digital asset space—always do your own research. Some links may be affiliate links, so assume I may earn a commission if you use them.

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